The success of a company largely depends on its website. If a company is available online, their customers and potential customers are engaged on the Internet even if it doesn’t perform well at its physical store. That is why, most of the companies get their websites made in order to expand their business rapidly with their online presence.
Most of the websites are created using HMTL code. Actually, HTML is the markup language used to display web pages and you need to hire an expert web developer to create an HTML website for your business. Apart from creating websites, you need to update it regularly with new contents that provide the latest information about your business activities. All these cost you a considerable amount of money and you tend to go for an affordable option as soon as possible.
Many times, it happens that your decision to stick with HTML doesn’t reward you with ROI. In that unfavorable scenario, you can think of changing your HTML website to WordPress without having any doubt in Mind.
As a matter of fact, WordPress is a free, open-source content management system (CMS) that powers around 24% of the entire Internet with intense adaptability and user-friendliness. Have a look at the key advantages of changing HTML to WordPress Website detailed here below:
1. WordPress is affordable
As soon as you convert your HTML website, it comes under your content. Now, you don’t need to hire a costly web developers/ web firms to update content on your website. You can easily make changes in your website and publish new content yourself. It helps you to save a lot of money and you no longer require someone’s help to deal with technical issues while posting articles, photos, or videos on your website.
2. Free WordPress Themes
Free WordPress themes help website developers to understand WordPress coding standard and best practices in an easy way and they become able to operate site’s content proficiently that attracts huge traffic in a short span of time.
3. Free WordPress Plugins
There are lots of free and useful WordPress plugins that expand the functionality of a WordPress website and tailor it to serve a wide variety of website purposes.
4. High Ranking in SERP of different search engines
In order to generate sales, a website has to compete several other websites( that provide same knowledge) and rank up in SERP of different search engines. As WordPress is SEO friendly, Search engine crawlers are able to read out and index the content of WordPress websites in an easy way. A number of settings and plugins offered by WordPress can be utilized to improve Search Engine Optimization easily.
5. Enhancement of Social media traffic
Different social Media websites such as Facebook, Twitter, Linkedin, YouTube, Pinterest, Google Plus+, Tumblr, Instagram, Flickr, Reddit, Snapchat, WhatsApp, StumbleUpon, etc, help you establish your brand in the crowd of numerous silimar companies and you become able to gain new customers to make progress in your business. When you update your WordPress website, it automatically gets shared on different social media forums and you get traffic in bulk and increased conversion.
6. Automatic updates
WordPress allows you to schedule your post when you have to publish many contents. When you schedule your post on your WordPress site, it automatically gets published on the fixed time and keeps your users engaged at all the times.
As WordPress offers several free security plugins, by making use of any one of them, you can make your website safe from hackers and other online threats.
8. Convenient for Novice
As novice have no experience in coding, WordPress is good for them. There is no need to learn anything extra to get started with WordPress. Bloggers can easily make use of it and can build up their identity on the Global Internet.
A modern and up-to-date website is the main key to success for any business or company. If you have a HTML website, just convert it to WordPress in order to enjoy huge traffic to your website and obtain desired success.