Tyler Durden once said, “You’re not your job.” And he was right. You’re not your job. You’re your content.
Point is – Your WordPress website may be easy to customize and manage and post your content from (and on), but that content will never be recognized or appreciated without significant effort on your part in the search engine optimization department.
In this post, I’ll give you a handful of tips that will help you take your WordPress website to the Next Level of online success – higher rank and more visitors.
There are two kinds – Internal and External.
Internal linking refers to the practice of linking to your own domain’s pages to create a sort of intricate sort of spider web. Now this ‘web’ significantly improves the chances of all your posts to be indexed in the search engine, since they’re all interconnected, therefore easier and faster to access and crawl for the search bots/ spiders (that’s the real term!).WordPress 4.5 even has this feature in the core now, where you can select and wait for previous post to appear in a drop-down list of suggestions right from within the TinyMCE post editor.
On the other hand, external links in your posts presents your readers to a kind of 3rd party evidence in support of your point. They also help establish your specific web page’s popularity (if you’ve linked to an external page).
Both help your SEO creds.
Images break visual monotony and can be used to solidify your point. They are processed significantly faster by the human brain than text, and they look pretty and catch attention. What’s not to like?
Make sure to add some full-width, high-res, contextually appropriate, and well-optimized images to your posts. Use EWWW Image Optimizer plugin to make the images lightweight, and add proper ALT tags upon upload to WordPress media library to make them indexable.
3. SEO Optimization
Search Engine Optimization helps enhance your organic output and SERP (search engine results page) ranks. WordPress is a very SEO-friendly platform on its own (with all the titles, tags, taxonomies, templates, permalinks, metadata, and countless plugins to boost it all) but you need to spend time in configuring those plugins to get maximum results.
4. Performance Optimization
Load fast or go home. Seriously, on a largely mobile and super-fast world, absolutely no-one has the time to wait, grandpa.
There is particular way of optimizing your WordPress website for speed. Start with a good, lightweight theme, learn to thoroughly whet your plugins before installing them, and use
CDNs (preferably with DDoS protection just to amp security up at the same time) to improve WordPress performance.
Look up the blogs of some custom WordPress CMS development company to learn all about WordPress maintenance and more to make sure your website is always running in top form.
Stay away from black hat SEO practices (spam, link building, etc.) to avoid being penalized. Stick to your content strategy, keep A/B testing your WordPress website for improvement, and you’ll be fine.